Stardaq: Celebrity Stock Prices Direct From the Floor of the Chicago Stock Exchange

The first real celebrity features and equity exchange were added to the daily market report filmed direct from the floor of the Chicago Stock Exchange by ItsAboutFinance.com. The end-of-day report features the daily closing price for the Stardaq 100 index with a summary of the top five risers and fallers.

Chicago, IL July 15, 2004 -- End of day prices for Stardaq, the first real celebrity features and equity exchange were added to the daily market report filmed direct from the floor of the Chicago Stock Exchange by ItsAboutFinance.com. The end-of-day report features the daily closing price for the Stardaq 100 index with a summary of the top five risers and fallers.

"It is really good news that the financial community is embracing the Stardaq exchange and helping to broaden the distribution of the prices." Stardaq founder Chad Noble said today. "With our online market reports gaining rapid uptake from major news sources like MSN, we are very pleased to work directly with respected media content providers like ItsAboutFinance to ensure our innovative real celebrity exchange reaches all areas of the trading community. For an online exchange, this rapid increase in coverage is an important step to establishing the Stardaq celebrity equities as a financial instrument to rank alongside interest rates, oil or pork bellies."

The Stardaq Exchange is an innovative London-based online person-to-person trading exchange offering real financial contracts based on the underlying newsworthiness of celebrities. With underlying equities prices powered by the Moreover, the internet's leading news aggregator, Stardaq has been able to create a new and real commodity in celebrity. Stardaq's usage of Moreover's news database has enabled the exchange to create the first transparent and independent market in celebrity equities free from proprietary or simply secret methods used by popular virtual exchanges.

The Stardaq Exchange ranks celebrities based on the volume of news articles they appear in over a three month period to create a true measure of "A-List" to "Z-List." The leading one hundred celebrities taken from a broad range of fields including sport, entertainment, politics and crime form the Stardaq 100, the leading celebrity index on the exchange.

The Stardaq 100 index is a weighted sum of the 100 celebrity equities defined as "A-List" within the Stardaq exchange using a similar methods to other leading equity indices to ensure smooth transitions as underlying members of the index change.

Equity prices are now live on the exchange with live trading of celebrity futures contracts commencing in August.

Contact Information:

Chad Noble    
GROUNDCHALK LTD    
http://www.stardaq.com    
+447815049690    
e-mail protected from spam bots

# # #