The Industry Standard ceased publication in 2001 at a time when many print tech publications were struggling. Today, it is back in a web-only format. TechCrunch reports that the site will showcase outside tech feeds and also hire freelance writers to write short tech articles. The Industry Standard’s Derek Butcher compared it to the Huffington Post’s online publishing model. The plan is to bring in news feeds from other sources, and build a reputation for good industry analysis from regular contributors including marketing guru Guy Kawasaki, venture capitalist Fred Wilson, and blogger Matt Marshall. The site will also contract with freelance journalists to write 300-to-500-word posts on Web companies and technology topics. Each contributor will be limited to three posts a week, to make sure no one writer dominates the conversation. “It’s like the Huffington Post,” says general manager Derek Butcher, “with the key difference that we will actually pay our contributors.” Breaking news will be included too, but mostly as feeds from other sources. The new Inudstry Standard will also offer community predictions or what they are calling a “prediction market.” Standard users can place bets or forecasts on hot tech issues using virtual cash. The AP says users who predict better will be given more fake money (Standard Dollars) to bet with. Aside from tech news, the San Francisco-based site will also feature a “prediction market” where users place virtual “bets” to forecast events in the industry, such as mergers, or how many of a certain gadget might sell by year’s end. For instance, when news breaks that Microsoft wants to acquire Yahoo, betters can begin voting on whether Yahoo will accept the deal. Users will have profiles and be able to bet against a group of friends or the whole market. Those with the best track records will accumulate the most net worth and be able to wager more virtual cash on their next bet, Butcher said. The issue everyone is trying to get a handle on lately is whether or not the Microsoft-Yahoo acquisition will happen. Currently, the Standard’s prediction market gives this merger a 50% chance. Betting closes more quickly on some predictions than it does on others. The Standard’s Derek Butcher said, “With a market metaphor, you are enhancing or exaggerating the influence of the people with the most money or most knowledge. The people who are betting correctly more often will have more money to bet with.” That might be true with real markets involving real money. The Standard’s prediction market is using virtual money. It’s hard to see how these community forecasts will be very reliable but that doesn’t mean people won’t want to check the forecasts or offer their own predictions. The AP says the Industry Standard is still owned by the International Data Group. Permalink | Recent Headlines | Twitter | WWFeeds.com

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Microsoft Makes $44.6B Bid for Yahoo
The big tech news of the day is Microsoft’s $44.6 billion offer to buy Yahoo. The story has ignited a blogstorm on Techmeme and Megite as you might expect. Yahoo has been trying a variety of things to get going over the past few years. None of them have worked especially well for the company. If you look at Yahoo’s list of recent acquisitions you will see content companies, social media websites and software companies. Yahoo is still a very ambitious company but they lack a clear focus. They bought both Flickr and Rivals.com. Are they a search engine, a traditional media company or a social media website? Jeff Jarvis calls them the “last old media company.” Part of the reason Yahoo seems to be flip flopping in its acquisition strategy is the complexity of creating an Internet business model that works. This is something Google has accomplished. Microsoft wants to take Google on and they see a Yahoo acquisition as the best way to do this. Whether or not Yahoo accepts the offer or not remains to be seen but the stock is really jumping on the news. The New York Times Bits blog calls it an offer Yahoo can’t refuse. Bits’ posts points to a Henry Blodget spreadsheet that shows MICRO-HOO’s combined balance sheet. DealBook has posted a copy of Microsoft’s letter to Yahoo. Microsoft’s press release can be found here. Ars Technica reports that the two companies combined would control “25 to 35 percent of the search market.” It is worth noting that neither company has a blog-specific search engine. Perhaps the combined companies could then turn around and nab Technorati or launch one of their own to compete with Google Blog Search. Search Engine Land has more on what the deal might mean for search engines. Don’t get too excited about the prospect of a Microsoft-Yahoo. Forbes is reporting that Microsoft execs have said they may have to compete with other potential acquirers to win Yahoo. The Forbes article mentions Ebay, News Corp, AT&T and Comcast as the other companies that might try to out bid for Yahoo. Updates Some Flickr users are creating graphics to protest the possible Microsoft acquisition of Yahoo. Some don’t like the idea of a Microsoft-owned Flickr. Aggressive Microsoft: BoomToom reports that Microsoft gave Yahoo just two days before going public with the news of their offer for Yahoo. Henry Blodget says there may be another bidder - a major private-equity firm Permalink | Recent Headlines | Twitter | WWFeeds.com

Super Bowl XLII Roundup
This year’s Super Bowl will decide whether the New England Patriots will finish undefeated or not. Lose and their perfect season and Super Bowl dreams go down in flames. Win and they may be considered the greatest team ever. There is no team better to try and take it all away from the Patriots than the New York Giants who have been on a record winning streak. That’s Team Captain Spike pictured on the right. Here are some Super Bowl highlights from the blogosphere. The Super Bowl just barely beats out Super Tuesday as the most interesting event. Super Bowl over Super Tuesday by a late field goal 40 to 37. There’s no polling to help us find a Super Bowl winner like we can on Super Tuesday. Glosslip wants to know who is hotter: Eli Manning or Tom Brady? Brady may be taunted during the game with people wearing Bridget Moynihan masks. Mashup: This mashup from UrbanTailgate.com shows places you can watch the game in New York City. (via Google Lat Long Blog) Electronic Arts Madden NFL 08 video game simulates the game and predicts that the Patriots will win 38-30. See a video of the simulation here. ParentDish wants to know if you include your kids in your Super Bowl parties. Super Bowl snacks: Cooking for Dads video, Baking Bites, Slashfood, Nachos 101, Healthy Football Eats Don’t forget to watch this year’s Puppy Bowl. Deadspin has a post on Puppy Bowl IV. New York Giants Blogs: Giant Football Blog, Giants 101, Fanhouse, Big Blue Blog, Giants Locker, Giants Journal, Giants Gab, Big Blue View, Giants Bits, New York Giants Zone, NYGMen New England Patriots Blogs: Patriots Locker, Land of Patriots, Pats Pulpit, Fanhouse, Reiss’s Pieces, Patriots Gab, SouthCoast, Projo PatsBlog, PatriotsBlog.net, The Patriot Act President Bush is fired up for the game. “I’ll watch it as long as I can stay up,” Bush said in an interview with FOX Super Sunday. Tom Petty will be performing at the halftime show. Discussion here, here, here, here and here. The NFL is full of mystery and intrigue with spying allegations and a Spygate scandal. A study found that Americans were planning to purchase 3.9 million new TVs to watch the Super Bowl on. Ron Paul banners find their way into the Super Bowl. Speaking of TVs the NFL is apparently cracking down on large Super Bowl parties - like those at churches. Video: Super Bowl footballs being made. Have you seen Spike, the Super Ball? You can see him here on Deadspin. Spike’s also on the Arizona Super Bowl XLII website. Actually, his name is now Team Captain Spike because the NFL thought Super Ball was too close to Super Bowl. A Few Super Bowl Ads: Narnia, Justin Timberlake, Pepsi’s Bob’s House ad, Taco Bell, Cars.com, Sunsilk, Bridgestone, Garmin, GoDaddy Firebrand will be featuring the best commercials on its website. They also have some commercials of their own called the Road to Firebrand — see here. YouTube is also having a Super Bowl AdBlitz. Valleywag has posted ten memorable tech-related Super Bowl ads. There won’t be any political ads - Fox won’t allow it. Super Bowl tweets: Giants | Patriots | Super Bowl | Touchdown Official websites: Super Bowl XVII | New England Patriots | New York Giants | NFL | University of Phoenix Stadium | Glendale, Arizona Update Giants upset the Patriots 17 to 14 with touchdown in the final minute of the game. Posted in Sports Blogs Permalink | Recent Headlines | Twitter | WWFeeds.com Advertisement: Find flowers, greeting cards, candy, gift ideas and more in ShoppersShop.com’s Valentine’s Day Shopping section.

Google Maps Street View Parody
This is a clever and funny video that plays on the privacy concerns with Google’s Maps Street View feature. Privacy concerns were raised when Google’s cameras captured people and their thongs. There is a point at which Google’s efforts to map our cities will have to stop. The tagline of the video is “Two young men take a turn down the wrong street view.” (via Valleywag) Direct video link Posted in Videos Permalink | Recent Headlines | Twitter | WWFeeds.com

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